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MCE 2026: Midea Unveils its Professional Service Ecosystem for "Green Vision, Blue Future"

2026-03-31

MILAN, March 30, 2026 /PRNewswire/ -- Under the theme "Green Vision, Blue Future," Midea used the opportunity to showcase its latest sustainable heating and cooling solutions as well as debuting a transformative evolution of its professional service ecosystem. Moving beyond product excellence, Midea is levelling up their service offering with the Midea HVAC Professional Service System, a holistic framework designed to support the entire lifecycle of its products.

 
Midea MCE 2026

To add some gravitas to the initiative, a lineup of high-profile leadership was present, including Alex Zhu (GM of Midea Residential Air Conditioning), Dennis Lee (GM of Midea Building Technologies), Meteor Liu (GM of Midea Kitchen & Water Heater Appliances), and Alberto Di Luzio (GM of Midea Italia). An area in the booth was dedicated to demonstrating the three pillars of the service ecosystem:

A perfect example of this partnership approach was the panel discussion hosted together with the Italian HVAC association, Assoclima, on Installers Driving the Energy Transition. The dialogue focused on the global transition from a "product-centric" model to a "product + service" integrated approach, addressing key topics such as installation standardization and enhancing technician expertise of professional installers to build deeper trust with customers.

Complementing its service framework, Midea displayed a powerhouse lineup of flagship products and regional success stories:

Innovation, state-of-the-art technologies and the evolution of Midea's service and partner program are changing the face of the HVAC industry.

Midea R290 Solutions
Midea R290 Solutions

Midea Service
Midea Service

Author:管理员

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